NUTELLA

Nutella or Noutella

A whopping 78 per cent of Brits polled in the research conducted by Nutella say they pronounce the much-loved chocolate hazelnut spread “NUT-ella”, compared to just 12 per cent who say “NOU-tella”. Whilst 6 per cent think “NEW-tell-uh” is the correct pronunciation and the remaining 3 per cent said they simply didn’t know

700M+

Total Reach

100

TOTAL PIECES OF MEDIA COVERAGE SECURED

Going Viral

To celebrate World Nutella Day, we reveal that the British public are divided on how to actually pronounce the name of the iconic spread.

The debate raged across the media, picked up by the national and broadcast media. Before going viral online…

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