Our Thinking

NOW MORE THAN EVER BEFORE, PR HAS A STRATEGIC ROLE TO PLAY IN BUILDING TRUST WITH CONSUMERS, STAKEHOLDERS AND PARTNERS - TO DRIVE OUTCOMES AND COMMERCIAL VALUE At Cirkle, we believe an insight-driven earned media approach punches well above its weight to deliver...

Sixteen years ago, when I had my first child, the workplace for women was very different. In fact, it often felt that if you wanted to get ahead, you should behave as if you were a man. As a pregnant woman I would grin and tolerate the comments of ‘pregnancy brain’...

  Last week Alexa Stewart and I attended the AD NET ZERO Global Summit to understand how we, as Cirkle, can elevate the work and ESG commitments we have as an organisation and the counsel we provide to our clients.  There is a sense of shared responsibility...

With 2023 planning in full swing, and more scrutiny than ever on ROI, I wanted to share some of my key takeaways from last week’s Effie leadership summit about the dynamics of effective measurement. We know evaluating direct impact in terms of audience attitudes and...

Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...

Paint and coatings company AkzoNobel’s has brought in Cirkle to provide PR and social media comms across all its UK brands after a competitive pitch process. Cirkle will deliver large-scale consumer activations to support key brand initiatives as well as proactive and...