Our Thinking
News and ViewsAD NET ZERO GLOBAL SUMMIT: Driving behaviour change for a more sustainable future
Last week Alexa Stewart and I attended the AD NET ZERO Global Summit to understand how we, as Cirkle, can elevate the work and ESG commitments we have as an organisation and the counsel we provide to our clients. There is a sense of shared responsibility...
Ex-Trade Journalist Duo Join
Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...
AkzoNobel Appoints Cirkle
Paint and coatings company AkzoNobel’s has brought in Cirkle to provide PR and social media comms across all its UK brands after a competitive pitch process. Cirkle will deliver large-scale consumer activations to support key brand initiatives as well as proactive and...
Heineken Hires Cirkle
Heineken has appointed Cirkle for its trade PR account. It follows a competitive pitch involving a number of agencies and sees Cirkle added to the Heineken roster. Ruth Kieran, CEO at Cirkle, said: “We are thrilled to join Heineken UK’s roster of agencies to deliver...
The Wine Society
Cirkle is tasked with driving awareness of The Wine Society’s unique business model which puts its members before profit to deliver fairer prices and exceptional wine quality. The agency’s work aims to grow The Society’s membership by communicating its multi...
The State Of Influencer Marketing
For the last few years influencer marketing has been many things for many brands and agencies – a buzz word, a dirty word, an overused word. All too frequently influencer marketing is thrown around to bolster campaign metrics and increase visibility. It isn’t that...
Biggest Trends Impacting Beauty Industry
In September, I had the pleasure of listening to some of the beauty industry’s most experienced marketing professionals and experts discussing the movements and trends shaping the beauty landscape. First up, was The British Beauty Council’s fantastic British Beauty...
Backtracking Means Bad Business
There aren’t many times when it’s ‘ok’ to talk about adult-content, particularly in a work or professional context. It is rarely a polite water-cooler conversation starter. But the recent news involving Onlyfans has got everyone talking, and it provides an interesting...
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