Culturally-relevant PR campaigns that impact consumer behaviour

Brand Building Campaigns | Consumer Insight | News Hijacking | Story Creation | Influencer Engagement | Strategic Media Relations

The Drum’s PR Agency of the Year

The Drum’s PR Agency of the Year

We help brands play meaningful roles in consumers’ lives – whether it’s driving brand love and fame, or reappraisal and brand rejuvenation. Unlocking human truths to create compelling PR campaigns that increase brand share of voice and wallet.

 

Brand Building Campaigns

We develop compelling PR campaigns that deliver earned media reach and drive brand engagement – using storytelling to help drive brand affection, fame or reappraisal,

 

Consumer Insight

Our clients benefit from regular monitoring and analysis of key consumer behaviours and cultural trends. We ensure that consumers are asked the right questions to uncover the most relevant insights for our clients. 

Story Creation

Cirkle has helped some of the UK’s best-known brands in crafting newsworthy story content that resonates with media and drives audience engagement. We’re skilled in identifying strong narratives and placing the right spokespeople at the heart of the story, ensuring key brand messages are communicated in a way that best serves our clients and the story they are telling.  

 

 

Media Relations

Well placed media relationships can be game-changing for a brand. Whether you’re establishing yourself as a new brand, or are more seasoned within the market, good media relations are a critical element of any strategy.

 

News Hijacking

Newsjacking provides a unique platform that can be a game-changer for any brand, small or large and is a valuable opportunity to be picked up and featured by national media.  As swiftly as newsjacking needs to swing into action, it’s important to have a team that can differentiate between opportunism that feels forced and quick wit that meets the moment. 

 

Influencer Relations & Engagement

We build authentic influencer collaborations to communicate brand messages that resonate with audiences and initiates conversation

 

 

Our team’s 150+ years of combined experience includes Nike, Persil, Dove, Flora, Nando’s, The John Lewis Partnership, Red Bull, Nintendo, Virgin, McDonald’s and Miele. Explore our case studies here.

Drop our Managing Partner - Consumer Brands, a line to find out more

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