CONSUMER BRAND SPECIALIST
Culturally-relevant PR campaigns that impact consumer behaviour
Consumer Insight / Content Production / Influencer Relations / Media Relations / Story Creation
We help brands play meaningful roles in consumers’ lives – whether it’s driving brand love and fame, or reappraisal and brand rejuvenation.
Unlocking human truths to create PR campaigns that increase brand share of voice and wallet.
Consumer Insight
Our clients benefit from regular monitoring and analysis of key consumer behaviours and cultural trends. We ensure that consumers are asked the right questions to uncover the most relevant insights for our clients.
Content production
Cirkle is about connecting clients to their audiences, and we’ve worked with a range of brands and institutions to produce content. From social and branded content to podcasts, as well as internal and stakeholder content. If you’re looking for a full creative service, we’ll collaborate to commission, develop, produce and deliver content.
Influencer Relations & Engagement
We build authentic influencer collaborations to communicate brand messages that resonate with audiences and initiates conversation
Our team’s 150+ years of combined experience includes Nike, Persil, Dove, Flora, Nando’s, The John Lewis Partnership, Red Bull, Nintendo, Virgin, McDonald’s and Miele. Explore our case studies here.
Creative Solutions That Truly Deliver
Media Relations
Well placed media relationships can be game-changing for a brand. Whether you’re establishing yourself as a new brand, or are more seasoned within the market, good media relations are a critical element of any strategy.
News Hijacking
Newsjacking provides a unique platform that can be a game-changer for any brand, small or large and is a valuable opportunity to be picked up and featured by national media. As swiftly as newsjacking needs to swing into action, it’s important to have a team that can differentiate between opportunism that feels forced and quick wit that meets the moment.
Story Creation
Cirkle has helped some of the UK’s best-known brands in crafting newsworthy story content that resonates with media and drives audience engagement.
We’re skilled in identifying strong narratives and placing the right spokespeople at the heart of the story, ensuring key brand messages are communicated in a way that best serves our clients and the story they are telling.
If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.
London
Holborn Gate, 26 Southampton Buildings,
London WC2A 1AN
+44 (0)203 151 4362
info@cirkle.com
Let's Talk!
Marlow
Spaces, Jubilee House
Globe Park, SL7 1EY
+44 (0)1494 731 750
info@cirkle.com
Privacy Policy © Cirkle 2023
In today's competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?
Section 1: What is Public Relations?
Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.
One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company's visibility and credibility.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
