CORPORATE PR SERVICES
Enhancing & strengthening your reputation
Corporate Reputation / Crisis & Issues / Media Training / Awards & Accreditations / Building An Employer Brand
Corporate reputation has never been so vital and what takes years to build, can easily take only moments to destroy. We work with clients to protect and enhance their reputation – from the initial narrative and messaging development through to executing engaging corporate campaigns that hit home with their audiences.
Corporate Reputation
In a turbulent world where trust is low and uncertainty high, our team of corporate heavyweights help clients protect, advance and restore their reputation. Audits, stakeholder engagement, corporate profiling and thought leadership combine to ensure our clients lead the most important conversations. Our crisis & issues offering, ‘PRIMED’, includes risk mitigation, crisis management & real-time hotlines, digital crisis simulations and media training run by broadcast veterans in our on-site studio. Our ‘Halo’ awards & accreditations service also helps clients win powerful accolades to protect and enhance their reputation.
Crisis and Issues
A fairly simple issue can quickly escalate to an crisis, if not managed quickly and efficiently. By partnering with Cirkle you can rest assured that our seasoned team of professionals are on standby to guide, advise and support you every step of the way.
Media Training
Media training is key to representing your brand well and being able to manage the unpredictable nature of interviews, whether TV, print or radio. Cirkle helps you to stay on message, navigate tricky questions and deliver strong, engaging content that builds your corporate reputation.
Reputation has never been so vital
Awards and Accreditations
We support our clients in highlighting outstanding work. The Cirkle team has won over 60 awards for clients over the past decade, including Marketing Society Awards, FDF Awards, IGD Awards, The Grocer Gold Awards, Drum Awards, CIM Marketing Excellence Awards, BII National Innovation in Training Awards, etc.
Building an employer brand
In brand-building it’s just as important to be aware of perceptions from inside the company, as well as impressions from outside. We complete an audit of owned and earned channels to understand where your brand is situated in these perceptions and provide a strategic recommendation on how to adapt.
We’re skilled in identifying strong narratives and placing the right spokespeople at the heart of the story, ensuring key brand messages are communicated in a way that best serves our clients and the story they are telling.
If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.
London
Holborn Gate, 26 Southampton Buildings,
London WC2A 1AN
+44 (0)203 151 4362
info@cirkle.com
Let's Talk!
Marlow
Spaces, Jubilee House
Globe Park, SL7 1EY
+44 (0)1494 731 750
info@cirkle.com
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In today's competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?
Section 1: What is Public Relations?
Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.
One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company's visibility and credibility.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
