TRADE & B2B PR SERVICES

Bringing our clients closer to their customers

Grocer’s Trade PR Agency / Customer Relations & Thought Leadership / Trade Media Buying / Retailer Insight / Buyer & Operator Engagement

We combine robust insight with creative thinking to generate cut-through with consumers, the on-trade, off-trade and foodservice sector.

PEPSICO – FLAMIN’ HOT

B2B RETAIL TRADECreating FOMO for the UK's hottest launchigniting trade influencers To unlock distribution points, create FOMO and support the HOTTEST launch of 2024 in the crisps & snacks category, we shone a light on the importance of B2B influencers by working...

GUINNESS – LOVELY DROPS

B2B RETAIL TRADEDriving Convenience Summer Saleslovely day for a guinness We were tasked with creating a standout execution plan for Guinness Lovely Drops to: - Drive convenience customer FOMO via executional excellence (number of activations) - Drive shopper...

DYSON – AIR PURITY PULSE CHECK

B2BMaking the Invisible, Visible LAUNCHING THE DYSON AIR PURITY PULSE CHECK Indoor air quality is a growing issue across the UK and one that businesses need to tackle. But how do you make people care about something they can’t see? We needed to bring the impacts of...

100+ years combined retail experience

Across food & drink, health, homes, pet care and pubs & restaurants, makes us the top choice for suppliers looking to communicate with retailers – and also for retailers looking to grow their reputation and bottom line.

Driving distribution, customer relations & thought leadership

We partner with our clients to develop thought leadership content, building their reputation and influence across their respective industries. This expertise is powered by an extensive media strategy, with the ultimate goal of enhancing customer comms and boosting those relationships.

Trade Media Buying & Advertising

The mediums where your brand appears and the cost of that ad space can make or break a campaign, as well as have a significant impact on the overall profitability. From conception to execution, we’ll work closely together. Clients can also benefit from our very own in-agency creative design team.

Retailer Insight

Via bespoke partnerships and our little black book of retailer connections, we can offer clients built-in retailer research to not only inform a campaign’s direction but also evaluate the success of campaigns.

Retailer, Buyer & Operator Engagement

From creative mailers direct to grocery buyers and bespoke in-store trials with our little black book of retailers – our mission is to drive influence for our clients and we know what fuels retailer buying decisions.

Our brand specialists have created award winning PR campaigns for retail giants including Morrisons, Noble Foods, and Premier Foods to name a few. Explore our case studies here.

Let’s have a chat

Email us with your burning questions:

Drop Cirkle a message and we’ll be in touch:

Corporate Reputation:
tommy.gibbs@cirkle.com

B2B & Trade:
amy.searle@cirkle.com

Consumer:
kate.gibson@cirkle.com

Digital & Social:
andrew.boyers@cirkle.com

Get in touch