TRADE & B2B PR SERVICES
Bringing our clients closer to their customers
Grocer’s Trade PR Agency / Customer Relations & Thought Leadership / Trade Media Buying / Retailer Insight / Buyer & Operator Engagement
We combine robust insight with creative thinking to generate cut-through with consumers, the on-trade, off-trade and foodservice sector.
100+ years combined retail experience
Across food & drink, health, homes, pet care and pubs & restaurants, makes us the top choice for suppliers looking to communicate with retailers – and also for retailers looking to grow their reputation and bottom line.
Driving distribution, customer relations & thought leadership
We partner with our clients to develop thought leadership content, building their reputation and influence across their respective industries. This expertise is powered by an extensive media strategy, with the ultimate goal of enhancing customer comms and boosting those relationships.
Trade Media Buying & Advertising
The mediums where your brand appears and the cost of that ad space can make or break a campaign, as well as have a significant impact on the overall profitability. From conception to execution, we’ll work closely together. Clients can also benefit from our very own in-agency creative design team.
Retailer Insight
Via bespoke partnerships and our little black book of retailer connections, we can offer clients built-in retailer research to not only inform a campaign’s direction but also evaluate the success of campaigns.
Retailer, Buyer & Operator Engagement
From creative mailers direct to grocery buyers and bespoke in-store trials with our little black book of retailers – our mission is to drive influence for our clients and we know what fuels retailer buying decisions.
Our brand specialists have created award winning PR campaigns for retail giants including Morrisons, Noble Foods, and Premier Foods to name a few. Explore our case studies here.
If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.
London
Holborn Gate, 26 Southampton Buildings,
London WC2A 1AN
+44 (0)203 151 4362
info@cirkle.com
Let's Talk!
Marlow
Spaces, Jubilee House
Globe Park, SL7 1EY
+44 (0)1494 731 750
info@cirkle.com
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In today's competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?
Section 1: What is Public Relations?
Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.
One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company's visibility and credibility.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
Section 2: The Different Types of PR
PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:
- Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
- Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
- Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.
Section 3: The Importance of a Strong Brand
A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:
Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.
Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.
