With over 14 years retail trade, foodservice, wholesale and B2B experience, Amy holds a rounded expertise garnered from a previous life at the Association of Convenience Stores and client-side roles. Amy is passionate in delivering commercial and reputational gains for her clients and applies curiosity and creativity when responding to briefs, which has amounted in a number of award-winning campaigns. Amy frequently applies fresh thinking to help brands on their journey to drive distribution, grow trade relationships or engage the trade with new category, product and marketing propositions – providing tangible results for her clients.