Jenny has been working in the PR industry for 17 years. She first cut her teeth at the Channel 4 press office, then moved agency side with stints at Ketchum, Splendid, Cake, John Doe and Light Brigade. Over the years she’s worked across a diverse mix of consumer lifestyle, FMCG, retail and entertainment brand campaigns. Previous experience includes Smirnoff, Guinness, Domino’s, Burger King, Marmite, Argos, IKEA, adidas, Sky and Channel 4 to name but a few. Jenny is most passionate about using relevant cultural insights to drive audience engagement and to develop highly creative campaigns with a powerful narrative at their heart – that also deliver tangible results for her clients.