Our multi layered campaign focussed on an ‘inspire’ strategy that brought the brand’s lively and playful tone of voice to life in a credible way.
We created an exclusive kids’-only restaurant – ‘First Plates’ … an experiential pop-up dining experience that encouraged them them to try a rainbow of healthy veg-based meals. Fun, interactive sessions hosted high profile media, influencers, consumers and their kiddies to serve up colourful dishes, enticing them to tuck into more greens, oranges and yellows. Playzones included the Birds Eye Garden Pea ballpit and we created newshooks through a child phschologist unpicking kids’ eating habits.
Editorial coverage exceeded KPIs by 200% with high share of voice in leading nationals and broadcast media including The Mail, Mirror, Sky News and The Independent as well as influential social channels.
Pieces of Editorial