Britvic

A robust corporate and B2B thought leadership programme for Britvic and its portfolio of iconic brands (J20, Tango, Robinsons, 7Up …) proved its sustainability credentials through one of the industry’s hottest topics – Deposit Return Scheme.

Our partnership with Independent Retail News included roundtable debates attended by recycling bodies, sustainability charities and global packaging solutions providers to dominate trade media headlines.

Putting Britvic’s annual state-of-the-nation Soft Drinks Review on steroids, our longevity strategy created innovative content through a bite-sized educational vlog, print & film series to optimise retail customer engagement across multiple channels  –  generating blanket trade editorial coverage.

 

The Britvic Sensational Soft Drinks collection further brought premiumisation and experiential drinking trends to life to drive portfolio consideration across the on-trade through an exclusive cocktail recipe collection – distributed via The Morning Advertiser and at the Publican Awards.