Urban Fruit

Identifying three macro influencers who would authentically communicate our key messages to their highly engaged audiences – medical professional Dr Frankie, media student Megan Lapper and personal trainer Rob Eades – we tasked them with creating content to drive awareness and showcase the versatility and benefits of Urban Fruit. As well as reviewing and showcasing the product itself, each influencer also incorporated the product into a recipe that was relevant to them and their audience.

The influencer PR campaign achieved a total reach of 114k with an average engagement rate of 3.3% and generated an impressive 41 pieces of social content vs a KPI of 28. All content produced performed exceptionally well and generated positive conversation throughout the influencers’ communities.