Tasked with helping to support new ATL creative ‘Sleep Like a Log’ featuring the fabulous but rather inanimate ‘Log’ brand ambassador…
Our solution, we created our very own ‘Log Book’ sleep guide, fronted by the truly Fab-u-lous Craig Revel Horwood. Positioning Craig and Log as Dreams’ ‘Sleep Choreographers’ to help the nation’s couples achieve their ultimate sleep performance.
42 pieces of media coverage achieved (to date) vs KPI of 29+
248.3m total media reach
17 pieces of broadcast coverage achieved Including 3 x National radio & 1 x TV