Our disruptive approach took Energizer off ‘product placement’ editorial pages into the ‘lifestyle pages’.

We translated EcoAdvanced’s proposition of ‘taking worn out things and making them better’ into a ‘Re-Imagination campaign’. Our 12 meter sculpture of Tower Bridge (made from 83k used batteries) was erected near the real Tower Bridge and unveiled to media & influencers with a timelapse film of the build. Deeper engagement came from our nationwide ‘Re-Imagination Challenge’ where online influencers upcycled household waste into innovative creations. Achieved widespread noise, broadcast, national and online editorial and was named PR Week’s ‘Campaign of the Month’.