Our disruptive approach took Energizer off ‘product placement’ editorial pages into the ‘lifestyle pages’.
We translated EcoAdvanced’s proposition of ‘taking worn out things and making them better’ into a ‘Re-Imagination campaign’. Our 12 meter sculpture of Tower Bridge (made from 83k used batteries) was erected near the real Tower Bridge and unveiled to media & influencers with a timelapse film of the build. Deeper engagement came from our nationwide ‘Re-Imagination Challenge’ where online influencers upcycled household waste into innovative creations. Achieved widespread noise, broadcast, national and online editorial and was named PR Week’s ‘Campaign of the Month’.
Increase in Energizer market share
OTS in just 2 days
SABRE Award: EMEA 'Blogger Outreach'