Ferrero

We designed, created, built and launched Ferrero’s B2B retailer website ‘Your Perfect Store’ to drive leadership, credibility and sales across its confectionery portfolio (Ferrero, Thorntons, Kinder, Tic Tac and Nutella).

We designed, created, built and launched Ferrero’s B2B retailer website ‘Your Perfect Store’ to drive leadership, credibility and sales across its confectionery portfolio (Ferrero, Thorntons, Kinder, Tic Tac and Nutella).

The one-stop interactive hub assisted retailers to optimise the in-store confectionery fixture and includes bespoke store planograms, free POS displays, latest trends, retailer competitions to win stock and seasonally-themed store makeovers.  We launched the portal through integrated paid and earned media and home page take overs of online trade media publications.

"Brilliant support from @FerreroYPS. A dedicated feed updating retailers and sending traffic to their website. #simples."

- Raaj Chandarana, Londis