We made mums ‘feel good’ about Goodfella’s by telling the product and taste story.
We celebrated The Godmother as a strong female role model, commissioning light hearted research exploring how kids see the role of ‘mum’ in UK households. Our ‘mum’s the boss’ news story created national headlines including The Sun, Sunday Mirror, Daily Star, Sunday People.
Campaign included experiential as we took the Goodfella’s pizza van on the road to consumer and trade media publishing houses, stopping off at London train stations, enticing consumers to ‘take the heat’ challenge with spicy Godmother Pizzas. And to drive even more social content and shares, we let loose on influencers, inviting them to an exclusive ‘Kneading and Know How’ pizza making event at Covent Garden’s Bunga Bunga resulting in a flurry of fun social posts.
Pieces of Editorial
Pieces of Marketing/Trade Editorial