We brought the brand’s ‘Joy’ proposition to life.
We brought the brand’s ‘Joy’ proposition to life by enabling retailers to engage their local communities through live, in-store Easter Egg Hunts and provided them with bespoke POS materials for their stores. Activity was amplified through Wholesaler Roadshows and cut-through advertising (innovative front page and home page take-overs with traffic-drivers) in print & online trade media to encourage retailers to stock up.
"Results included blanket editorial and increased footfall in participating retailers’ stores."
50
Pieces of editorial coverage from a universe of 15 trade titles
+135%
Uplift in visits to Ferrero retailer website
4th
Highest selling product in confectionery