We brought the brand’s ‘Joy’ proposition to life.
We brought the brand’s ‘Joy’ proposition to life by enabling retailers to engage their local communities through live, in-store Easter Egg Hunts and provided them with bespoke POS materials for their stores. Activity was amplified through Wholesaler Roadshows and cut-through advertising (innovative front page and home page take-overs with traffic-drivers) in print & online trade media to encourage retailers to stock up.
Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Mr Kipling, Absolut, & Premier Foods.
"Results included blanket editorial and increased footfall in participating retailers’ stores."
50
Pieces of editorial coverage from a universe of 15 trade titles
+135%
Uplift in visits to Ferrero retailer website
4th
Highest selling product in confectionery