We hijacked the seasonal news agenda with culturally-relevant stories. Not only helping Morrisons consistently hit the news headlines, but co-creating npd concepts that we knew would fly … both with the media/influencers … and off the shelves.
From launching the ‘Foot Long Sausage Roll’ during the footie season and the ‘Trick or Treat’ pizza during Halloween, to the ‘Vegan Pork Pie’ at Christmas; ‘Volcanic Vindaloo’ curry during National Curry Week and ‘The Daddy of All Steaks’ for Fathers’ Day – we continually smash editorial KPIs.
Results include product sales that exceed client’s commercial objectives as well as increased footfall.
Our retail PR campaign achieved a high share of voice through targeted print/online national and social media coverage for Morrisons – unprecedented levels of broadcast coverage including ITV’s This Morning, Good Morning Britain, Lorraine, How To Spend It Well and BBC’s Saturday Kitchen, as well as media accolades and endorsements that have been used at Point of Sale.