To celebrate World Nutella Day, we reveal that the British public are divided on how to actually pronounce the name of the iconic spread.


A whopping 78 per cent of Brits polled in the research conducted by Nutella say they pronounce the much-loved chocolate hazelnut spread “NUT-ella”, compared to just 12 per cent who say “NOU-tella”. Whilst 6 per cent think “NEW-tell-uh” is the correct pronunciation and the remaining 3 per cent said they simply didn’t know

The debate ragged across the media, picked up by the national and broadcast media. Before going viral online…

Clocking up a reach of 700m+ and over 100 pieces of coverage

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