Robinsons

For the launch of ‘new’ Robinsons Blackcurrant squash we gave one of Britain’s most famous institutions, Wimbledon Lawn Tennis Club, a big Barney the Dinosaur style makeover. Turning the hallowed turf from green to bright, bold blackcurrant purple…

 

Well.

Not really.

 

In fact, an April Fools, created completely through ‘Photoshop’ without a single blade of grass impacted, and a budget hardly dented.

400m Total reach

 

122 Total pieces of media coverage secured. 9 Pieces of national coverage

 

89 Pieces of celeb/influencer coverage secured

 

Helping Robinsons Blackcurrant to become the NO.1 Flavour NPD in Squash (Nielsen)  Bringing in over 140,000 incremental shoppers to the brand (Kantar)