Captain Birdseye

…ALL ABOARD-SHORTS

Looking to rebuild fame for Captain Birdseye after a relative quiet period during lockdown(s)

We partnered with ethical clothing producer BlueBuck, to produce the range, made of recycled sea bound plastic

Featuring the colours and detailing of the Birds Eye brand

And all modelled the Captain himself.

73

Pieces of Coverage

546.7m

Total OTS

10

National titles

Brand recall

in earned media increased by 7%, and social media recall increased by 4%

+19% increase in brand recognition for Captain Birdseye (up to 79%)

More Trade & B2B Case Studies

Supercharge your B2B Trade Campaigns with Influencers

by Chris Grabowski | April 19, 2024 | Blog, Trade & B2B | 0 Comments

The use of B2B influencers in marketing campaigns is a trend that’s here to stay. We recently interviewed over 100 UK senior marketers across retail, hospitality and construction businesses, exploring how Trade & B2B influencers have the capacity to boost...