by Cirkle Team | Jan 13, 2026 | Blog
After many years of delays and debate, the latest restrictions around the promotion of ‘less healthy food and drink’ (LHF) products finally came into effect on 5th January. A watershed moment for the industry, brands impacted by the rules have had to significantly...
by Cirkle Team | Jan 22, 2025 | Blog
INTRODUCTION A few months ago, we were discussing the role of reputation and how it brings together all avenues of PR and communications, whether that’s business-to-business or brand-to-consumer communications. A business’s reputation is built on what its key...
by Cirkle Team | Sep 13, 2024 | Case Studies, Corporate
DULUX CORPORATE REPUTATION CALLING FOR A ‘CANMESTY’ DULUX DECORATOR CENTRE We worked with AkzoNobel’s Dulux Decorator Centre in the UK on communicating their commitment to sustainability by promoting their recycling initiative, and engaging their customers...
by Cirkle Team | Sep 6, 2024 | Case Studies, Trade & B2B
PEPSICO B2B RETAIL TRADE Creating FOMO for the UK’s hottest launch igniting trade influencers To unlock distribution points, create FOMO and support the HOTTEST launch of 2024 in the crisps & snacks category, we shone a light on the importance of B2B...
by Cirkle Team | Sep 6, 2024 | Case Studies, Trade & B2B
GUINNESS B2B RETAIL TRADE Driving Convenience Summer Sales lovely day for a guinness We were tasked with creating a standout execution plan for Guinness Lovely Drops to: – Drive convenience customer FOMO via executional excellence (number of activations) –...
