The Captain’s not just for Christmas – he’s for every day of the year! This week our team launched the limited edition Captain Birds Eye Official 2019 Calendar to media and influencers, generating much editorial and social sharing.
The ultimate Christmas stocking filler featuring 12 striking images of the famous skipper in different poses, has been released to celebrate the British public’s overwhelming response to the new Captain Birds Eye – the 56-year-old Italian silverfox who stars in the TV ads. Our client Rebecca Nascimento at Birds Eye said: “It’s no exaggeration to say the new contemporary version of the Captain has caught the eye and captured the hearts of the British public, so we wanted to thank them for their support and give them a chance to keep him close every day of the year. From relaxing by the sea to tucking into a plate of fish fingers, Captain Birds Eye has always enjoyed the simple things in life.”
Fans can win a copy of the calendar through the Birds Eye Facebook page which our online and social media coverage included links to. Results have already seen the campaign being singled out by the PR industry’s creative bible ‘PR Examples’ as well as achieving high share of voice in titles including The Sun, Mail Online, BBC online, Heart radio, Radio X, Daily Star, Yahoo and B2B industry bible The Grocer.