BIRDS EYE GREEN CUISINE

Kit Out Your Community

With many pubs, high-streets and community spaces closing due to lockdown(s), we created a campaign that celebrated the convenience store as the centre of community life. Helping to get consumer through the door and public up and active, inspired by the Olympics

Targeting independent retailers (and symbol groups), we incentivised retailers to stock up on Green Cuisine by giving them the chance to win sports equipment for good causes in their local community.

A chance to win

This could be; schools, community centres or children’s’ sports teams, they simply had to stock Green Cuisine in the lead up the Olympics to be in with a chance of winning.

Creating a 5.4%YOY value sales increase within the convenience channel (without any other additional comms support)

More Trade & B2B Case Studies

Noble Foods

UK’s no. 1 fresh and liquid egg supplier called us in to launch its first ever brand into the foodservice channel.

WALKERS – All I Want For Christmas

How did we alert retailers to Walkers’ biggest ever Christmas campaign, featuring Mariah Carey?

Absolut – #13thClassic

Building brand awareness through Digital & Social Activations

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