BIRDS EYE GREEN CUISINEKit Out Your Community
With many pubs, high-streets and community spaces closing due to lockdown(s), we created a campaign that celebrated the convenience store as the centre of community life. Helping to get consumer through the door and public up and active, inspired by the Olympics
Targeting independent retailers (and symbol groups), we incentivised retailers to stock up on Green Cuisine by giving them the chance to win sports equipment for good causes in their local community.
A chance to win
This could be; schools, community centres or children’s’ sports teams, they simply had to stock Green Cuisine in the lead up the Olympics to be in with a chance of winning.
Creating a 5.4%YOY value sales increase within the convenience channel (without any other additional comms support)
More Trade & B2B Case Studies
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