WALKERSAll I Want For Christmas
Christmas parcels embedded with video-book tech. to showcase the new TVC (as well as branded noise cancelling headphones to parody the ad.), were surprise-dropped to media to make an impact.
of target trade media
EXCEEDED PRINT AND ONLINE COVERAGE KPIS
Exceeded print and online coverage KPIs by +200% with editorial included in all leading titles including Asian Trader, The Grocer, Convenience Store, Forecourt Trader, Retail Newsagent and Wholesale Manager.
We made an even louder noise than the global superstar, achieving blanket headline-grabbing editorial in 100% of target trade media.
More Trade & B2B Case Studies
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