ABSOLUT

#13thClassic

Building brand awareness through Digital & Social Activations

We leveraged Absolut Vodka’s ‘taste’ credentials whilst amplifying the ‘Revivalist’ trend of ‘re-imagining classic cocktails’.

£+

Secured new Club and Bar listings

50K

YouTube views

+2%

Increase in brand advocacy

Show not tell

Absolut had always championed 12 classic vodka cocktails and through our ‘show not tell’ strategy, we challenged the UK’s leading bartenders to create the elusive #13thClassic cocktail of the future. Inspiring experimentation and storytelling, competition entrants uploaded films to Absolut’s Facebook page, culminating in the brand hosting a live mixologist awards event, seeded on Periscope.

Results smashed competition entry KPIs by nearly 50%.

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