Mars Petcare

Working closely with the Mars Petcare team, we created the report – the most in-depth and insightful of its kind for the category in many years – and then launched to the trade and specialist pet media, uncovering the boom in sales of treats as pet owners turned to the companionship of their furry family members as lockdown tightened.


Widespread editorial news coverage was supported by a series of high-profile interviews with Category and Marketing Director, Nick Foster, and a tailored package of digital advertising across key titles.

In total, the report generated…

21 pieces of coverage and delivered a truly ‘pawsome’ reach of almost 2.2m across trade, business and specialist press.


Explore our PR services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Premier Foods and Britvic.