Green Cuisine

With many pubs, high-streets and community spaces closing due to lockdown(s), we create a campaign that celebrated the convenience store as the centre of community life. Using Green Cuisine’s Olympic sponsorship, to bring communities together around the hub of the local store. Helping to get consumer through the door and public up and active, inspired by the Olympics

Targeting independent retailers (and symbol groups), we incentivised retailers to stock up on Green Cuisine by giving them the chance to win sports equipment for good causes in their local community. This could be; schools, community centres or children’s’ sports teams, they simply had to stock Green Cuisine in the lead up the Olympics to be in with a chance of winning.

 

Creating a 5.4%YOY value sales increase within the convenience channel (without any other additional comms support)

 

Over 539 retailers took part, including Green Cuisine Team GB branding in store (entry via Shopt)

Securing 22 pieces of trade coverage 16 Pieces of regional media

 

5,000 key retailers and stakeholder reached

 

Achieving an overall reach of 8.8m