We made an even louder noise than the global superstar, achieving blanket headline-grabbing editorial in 100% of target trade media.
Our multi-channel strategy embraced multiples, convenience and wholesale sectors to communicate the significant sales potential that retailers could capitalise on by stocking up on Walkers Crisps during peak season.
Christmas parcels embedded with video-book tech. to showcase the new TVC (as well as branded noise cancelling headphones to parody the ad.), were surprise-dropped to media to make an impact.