WALKERS

All I Want For Christmas

Christmas parcels embedded with video-book tech. to showcase the new TVC (as well as branded noise cancelling headphones to parody the ad.), were surprise-dropped to media to make an impact.

100%

of target trade media

+200%

EXCEEDED PRINT AND ONLINE COVERAGE KPIS

Exceeding Expectations

Exceeded print and online coverage KPIs by +200% with editorial included in all leading titles including Asian Trader, The Grocer, Convenience Store, Forecourt Trader, Retail Newsagent and Wholesale Manager.

We made an even louder noise than the global superstar, achieving blanket headline-grabbing editorial in 100% of target trade media.

More Trade & B2B Case Studies

Supercharge your B2B Trade Campaigns with Influencers

by Chris Grabowski | April 19, 2024 | Blog, Trade & B2B | 0 Comments

The use of B2B influencers in marketing campaigns is a trend that’s here to stay. We recently interviewed over 100 UK senior marketers across retail, hospitality and construction businesses, exploring how Trade & B2B influencers have the capacity to boost...