ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...
Here today, gone tomorrow – reputation vs. ESG

Here today, gone tomorrow – reputation vs. ESG

Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...
How ‘It’s A Sin’ Harnessed The News Cycle

How ‘It’s A Sin’ Harnessed The News Cycle

In a year where logging into Netflix has become second nature, you could be forgiven for getting lost in a blur of binges and boxsets. However, one series has succeeded where others have failed, capturing the attention of the nation. Russell T Davies’ critically...