Blog

But, what is Brand Building? You might have a product you sell, or a service with a beautiful logo, stunning packaging, website and pithy tagline, but that isn’t your brand, your brand is the consumer perception of what you offer. It’s often not what you think it is,...

It felt appropriate to sleep on the BrewDog debacle before writing any thoughts on it. Give the initial dust chance to settle. See what comes out from both sides. Yesterday was somewhat of a whirlwind for one of the golden brands of our time. It claims to be the UK’s...

Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...

The unique thing about Covid, from a comms perspective, is that everyone was in the same boat.  For the first time in decades we all had one shared focus, one shared concern, all facing Covid together.  Bringing similar challenges to everyone – all stuck in-doors, all...

Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...

In a year where logging into Netflix has become second nature, you could be forgiven for getting lost in a blur of binges and boxsets. However, one series has succeeded where others have failed, capturing the attention of the nation. Russell T Davies’ critically...

It is worth taking a moment to reflect on some of the changes that have come out of our year of Covid lockdown. A newfound appreciation for human contact, a greater sense of community, appreciation for our key workers and a reconnection with simple pleasures, and...

Unless you’ve been hiding under a rock (and really, who could blame you) you’ll have heard of Little Moons. Gracing the shelves of select retailers, like Tesco and Wholefoods, Little Moons are small, delicious balls of ice cream wrapped in a sticky rice dough, known...

What is Public Relations? It’s an industry cliché, but a truth, the PR industry is very bad at its own PR, and PR agencies are worse. So much so that if you asked the partner, parent, friend of anyone working in PR, what they think PR is, you would either get a sort...

We are always on the hunt for exceptional corporate, trade, consumer, social media and digital content specialists to join the Cirkle family. As part of our ongoing commitment to equality, diversity and inclusion, we are implementing a new blind recruitment model. We...