NOW MORE THAN EVER BEFORE, PR HAS A STRATEGIC ROLE TO PLAY IN BUILDING TRUST WITH CONSUMERS, STAKEHOLDERS AND PARTNERS – TO DRIVE OUTCOMES AND COMMERCIAL VALUE
At Cirkle, we believe an insight-driven earned media approach punches well above its weight to deliver measurable impact. It not only drives brand love and purchase intent when budgets are tight, it also flexes to make use of cultural moments like no other discipline can.
As brands start looking at their three to five year plans, earned media can’t be forgotten. It should play a central role in the development of an effective marketing and communications strategy. If you want to read the full report, you can download it via the Homepage or by emailing firstname.lastname@example.org.
Alternatively, check out this recent webinar that we held on the subject: watch here.