DREAMS

Strictly to Bed

Sleep like a log

Tasked with helping to support new ATL creative ‘Sleep Like a Log’ featuring the fabulous but rather inanimate ‘Log’ brand ambassador…

Our solution, we created our very own ‘Log Book’ sleep guide, fronted by the truly Fab-u-lous Craig Revel Horwood.

42%

PIECES OF MEDIA COVERAGE ACHIEVED (TO DATE) VS KPI OF 29+

248.3M

TOTAL MEDIA REACH

17%

PIECES OF BROADCAST COVERAGE ACHIEVED INCLUDING 3 X NATIONAL RADIO & 1 X TV

Positioning Craig and Log as Dreams’ ‘Sleep Choreographers’ to help the nation’s couples achieve their ultimate sleep performance.

More Consumer Case Studies

ALDI – Mistletoe & Whine

In the spirit of Christmas, we offered a mistletoe ‘Olive Branch’ of peace from Aldi to supermarket Marks and Spencer.

NUTELLA

Nutella or Noutella…
You’ve been saying it wrong/right your whole life!

ROBINSONS – PURPLE PATCH

Turning the iconic Wimbledon turf purple for the launch of Robinsons Blackcurrant

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