ROBINSONS

PURPLE PATCH

Well.

Not really.

In fact, an April Fools, created completely through ‘Photoshop’ without a single blade of grass impacted, and a budget hardly dented.

400M

Total Reach

122

TOTAL PIECES OF MEDIA COVERAGE SECURED

89

PIECES OF CELEB/INFLUENCER COVERAGE SECURED

Deliberately Divisive

Bringing in over 140,000 incremental shoppers to the brand (Kantar)

Helping Robinsons Blackcurrant to become the NO.1 Flavour NPD in Squash (Nielsen)

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NUTELLA

Nutella or Noutella…
You’ve been saying it wrong/right your whole life!

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