ROBINSONS

PURPLE PATCH

Well.

Not really.

In fact, an April Fools, created completely through ‘Photoshop’ without a single blade of grass impacted, and a budget hardly dented.

400M

Total Reach

122

TOTAL PIECES OF MEDIA COVERAGE SECURED

89

PIECES OF CELEB/INFLUENCER COVERAGE SECURED

Deliberately Divisive

Bringing in over 140,000 incremental shoppers to the brand (Kantar)

Helping Robinsons Blackcurrant to become the NO.1 Flavour NPD in Squash (Nielsen)

More Consumer Case Studies

ALDI – Mistletoe & Whine

In the spirit of Christmas, we offered a mistletoe ‘Olive Branch’ of peace from Aldi to supermarket Marks and Spencer.

NUTELLA

Nutella or Noutella…
You’ve been saying it wrong/right your whole life!

Dreams – Strictly to Bed

Unveiling our truly fab-u-lous ‘Sleep Choreographer’

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