Our ThinkingNews and Views
AD NET ZERO GLOBAL SUMMIT: Driving behaviour change for a more sustainable future
Last week Alexa Stewart and I attended the AD NET ZERO Global Summit to understand how we, as Cirkle, can elevate the work and ESG commitments we have as an organisation and the counsel we provide to our clients. There is a sense of shared responsibility...
Ex-Trade Journalist Duo Join
Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...
Backtracking Means Bad Business
There aren’t many times when it’s ‘ok’ to talk about adult-content, particularly in a work or professional context. It is rarely a polite water-cooler conversation starter. But the recent news involving Onlyfans has got everyone talking, and it provides an interesting...
Why Building Your Business Brand Matters More Than Ever
But, what is Brand Building? You might have a product you sell, or a service with a beautiful logo, stunning packaging, website and pithy tagline, but that isn’t your brand, your brand is the consumer perception of what you offer. It’s often not what you think it is,...
How The High And Mighty Have Further To Fall
It felt appropriate to sleep on the BrewDog debacle before writing any thoughts on it. Give the initial dust chance to settle. See what comes out from both sides. Yesterday was somewhat of a whirlwind for one of the golden brands of our time. It claims to be the UK’s...
ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD
Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...
Covid Isn’t An Insight – And Neither Is Lockdown Ending
The unique thing about Covid, from a comms perspective, is that everyone was in the same boat. For the first time in decades we all had one shared focus, one shared concern, all facing Covid together. Bringing similar challenges to everyone – all stuck in-doors, all...
Here today, gone tomorrow – reputation vs. ESG
Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...
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