Our Thinking

Our corporate team arranged a 'CPD with a twist' event for our client Vetoquinol. Welcomed 20 veterinary professionals for a day of interactive workshops on the rise of antimicrobial resistance and the industry-changing product, Phovia. After a day of debates and...

The power of a story first approach  The first in a series of masterclasses from Cirkle consumer brands where we share, along with our brilliant clients, some examples of great work. This first masterclass brings together Cirkle's Managing Director of Consumer Brands,...

NOW MORE THAN EVER BEFORE, PR HAS A STRATEGIC ROLE TO PLAY IN BUILDING TRUST WITH CONSUMERS, STAKEHOLDERS AND PARTNERS - TO DRIVE OUTCOMES AND COMMERCIAL VALUE At Cirkle, we believe an insight-driven earned media approach punches well above its weight to deliver...

Sixteen years ago, when I had my first child, the workplace for women was very different. In fact, it often felt that if you wanted to get ahead, you should behave as if you were a man. As a pregnant woman I would grin and tolerate the comments of ‘pregnancy brain’...

  Last week Alexa Stewart and I attended the AD NET ZERO Global Summit to understand how we, as Cirkle, can elevate the work and ESG commitments we have as an organisation and the counsel we provide to our clients.  There is a sense of shared responsibility...

With 2023 planning in full swing, and more scrutiny than ever on ROI, I wanted to share some of my key takeaways from last week’s Effie leadership summit about the dynamics of effective measurement. We know evaluating direct impact in terms of audience attitudes and...