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Heineken Hires Cirkle

Heineken Hires Cirkle

Heineken has appointed Cirkle for its trade PR account. It follows a competitive pitch involving a number of agencies and sees Cirkle added to the Heineken roster. Ruth Kieran, CEO at Cirkle, said: “We are thrilled to join Heineken UK’s roster of agencies to deliver...

Ex-Trade Journalist Duo Join

Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...

The Wine Society

Cirkle is tasked with driving awareness of The Wine Society’s unique business model which puts its members before profit to deliver fairer prices and exceptional wine quality. The agency’s work aims to grow The Society’s membership by communicating its multi...
The State Of Influencer Marketing

The State Of Influencer Marketing

For the last few years influencer marketing has been many things for many brands and agencies – a buzz word, a dirty word, an overused word. All too frequently influencer marketing is thrown around to bolster campaign metrics and increase visibility. It isn’t that...

Covid Isn’t An Insight – And Neither Is Lockdown Ending

Covid Isn’t An Insight – And Neither Is Lockdown Ending

The unique thing about Covid, from a comms perspective, is that everyone was in the same boat.  For the first time in decades we all had one shared focus, one shared concern, all facing Covid together.  Bringing similar challenges to everyone – all stuck in-doors, all...

Here today, gone tomorrow – reputation vs. ESG

Here today, gone tomorrow – reputation vs. ESG

Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...

How ‘It’s A Sin’ Harnessed The News Cycle

How ‘It’s A Sin’ Harnessed The News Cycle

In a year where logging into Netflix has become second nature, you could be forgiven for getting lost in a blur of binges and boxsets. However, one series has succeeded where others have failed, capturing the attention of the nation. Russell T Davies’ critically...

5 ways comms has changed for the better over the past 12 months

5 ways comms has changed for the better over the past 12 months

It is worth taking a moment to reflect on some of the changes that have come out of our year of Covid lockdown. A newfound appreciation for human contact, a greater sense of community, appreciation for our key workers and a reconnection with simple pleasures, and...

Little Moons: Big Success

Little Moons: Big Success

Unless you’ve been hiding under a rock (and really, who could blame you) you’ll have heard of Little Moons. Gracing the shelves of select retailers, like Tesco and Wholefoods, Little Moons are small, delicious balls of ice cream wrapped in a sticky rice dough, known...

‘The Importance of PR for Business Success’

‘The Importance of PR for Business Success’

What is Public Relations? It’s an industry cliché, but a truth, the PR industry is very bad at its own PR, and PR agencies are worse. So much so that if you asked the partner, parent, friend of anyone working in PR, what they think PR is, you would either get a sort...

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