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THE DYNAMICS OF EFFECTIVE MEASUREMENT

THE DYNAMICS OF EFFECTIVE MEASUREMENT

With 2023 planning in full swing, and more scrutiny than ever on ROI, I wanted to share some of my key takeaways from last week’s Effie leadership summit about the dynamics of effective measurement. We know evaluating direct impact in terms of audience attitudes and...

BEST WORKPLACE FOR WOMEN (AND EVERYONE ELSE)

Sixteen years ago, when I had my first child, the workplace for women was very different. In fact, it often felt that if you wanted to get ahead, you should behave as if you were a man. As a pregnant woman I would grin and tolerate the comments of ‘pregnancy brain’...

Ex-Trade Journalist Duo Join

Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...
AkzoNobel Appoints Cirkle

AkzoNobel Appoints Cirkle

Paint and coatings company AkzoNobel’s has brought in Cirkle to provide PR and social media comms across all its UK brands after a competitive pitch process. Cirkle will deliver large-scale consumer activations to support key brand initiatives as well as proactive and...

Why Building Your Business Brand Matters More Than Ever

Why Building Your Business Brand Matters More Than Ever

But, what is Brand Building? You might have a product you sell, or a service with a beautiful logo, stunning packaging, website and pithy tagline, but that isn’t your brand, your brand is the consumer perception of what you offer. It’s often not what you think it is,...

How The High And Mighty Have Further To Fall

How The High And Mighty Have Further To Fall

It felt appropriate to sleep on the BrewDog debacle before writing any thoughts on it. Give the initial dust chance to settle. See what comes out from both sides. Yesterday was somewhat of a whirlwind for one of the golden brands of our time. It claims to be the UK’s...

ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...

Covid Isn’t An Insight – And Neither Is Lockdown Ending

Covid Isn’t An Insight – And Neither Is Lockdown Ending

The unique thing about Covid, from a comms perspective, is that everyone was in the same boat.  For the first time in decades we all had one shared focus, one shared concern, all facing Covid together.  Bringing similar challenges to everyone – all stuck in-doors, all...

Here today, gone tomorrow – reputation vs. ESG

Here today, gone tomorrow – reputation vs. ESG

Earlier this month, The RepTrak Company released its 2021 Global RepTrak 100 – considered the ‘world’s most comprehensive reputation study’. Naturally, COVID-19 had an impact on brand movement within the Top 100, but not in the way one might expect. The Top 100...

How ‘It’s A Sin’ Harnessed The News Cycle

How ‘It’s A Sin’ Harnessed The News Cycle

In a year where logging into Netflix has become second nature, you could be forgiven for getting lost in a blur of binges and boxsets. However, one series has succeeded where others have failed, capturing the attention of the nation. Russell T Davies’ critically...

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